As we strive to increase RGS & AWS’ conservation impact, there has been a recurring theme: we need to communicate better among our entire network – members, chapter leaders, staff, and the national leadership team.
I hear you and whole-heartedly agree! As a result, our team just completed a national Communications and Marketing Director search. Despite financial challenges of the pandemic, this is a position we simply could not afford to leave vacant.
The caliber of candidates was incredible and we would have been fortunate to have any one of them join us. Following many great discussions, we are thrilled to announce that Ashley Peters will be leading our communications programs beginning Monday, September 28. Her first order of business will be improving the connection with you all, the supporters and chapters who are the backbone of this organization.
Ashley comes to us from Audubon’s Upper Mississippi Flyway Initiative where she managed communications, policy, and engagement for a regional office that oversaw 30,000 members, 25 chapters, and dozens of partners. Her experience keeping members of a nonprofit well-informed is among the many reasons she rose to the top as a candidate. Not to mention her passion as a hunter and a conservationist.
With Ashley on board, we will have greater capacity to push towards these key goals:
- ︎Better communication among staff, leaders, members, and partners
- Communication to mass audiences about forest management for wildlife
- Storytelling that invites all conservationists and hunters to the table
Please join us in welcoming our new communications and marketing director Ashley Peters and, as always, thank you for your dedication to healthy forests, abundant wildlife and our conservation ethic.
President and CEO
Ruffed Grouse Society & American Woodcock Society