The Bellwether newsletter reaches 32,000+ contacts bi-monthly and achieves an average 38% open rate and 4% click-through rate. The agriculture, forestry, fishing and hunting industry’s average open rate is 27%, and average click-through rate is 3.4%, according to CampaignMonitor.com. The Bellwether is published in February, April, June, August, October and December. It should be reviewed by chapter leaders to take stock of important updates both within the region and across the organization.
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