Advertising Demographics


Ruffed Grouse Society Magazine Reader Profile...

 
 
 Male
 99%
 Avg. Household Income
 $71,000
 College Graduates
 62%
 Graduate Degrees
 25%
 Own a Home
 90%
 Use Four-Wheel Drive Vehicle
 64%
 Own a Boat
 61%
 Hunting Days Per Year
 24
 Own One or More Hunting Dogs
 62%
 Annual Avg. Ammunition Purchases
 $100
 Annual Avg. Hunting Apparel Purchases
 $220
 Purchase Beer
 88%
 Gardening and Lawn Care
 71%
 Cut Wood
 56%
 Manage Property for Wildlife
 40%
 Own Wildlife Art
 89%
 
 
 RESPONSE TO RGS ADVERTISING
 
 Discuss Product
 30%
 Thought About Buying
 36%
 Bought Product
 24%

Mission Statement

Established in 1961, the Ruffed Grouse Society is North America's foremost conservation organization dedicated to preserving our sporting traditions by creating healthy forest habitat for ruffed grouse, American woodcock and other wildlife. RGS works with landowners and government agencies to develop critical habitat utilizing scientific management practices.

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